Mindfulness is being sold as a miracle solution.

It reduces anxiety, stress. Manages pain. Leads to weight-loss. Increases focus. Simple listen to these words for 20 minutes every day. Tap here to purchase.

Mindfulness is like water.

Packaging and selling mindfulness is like packaging and selling water.

Water is sold in plastic bottles, in big containers for water coolers, with or without bubbles, artificial flavors, or special treatment. Like water, mindfulness is serious business. Big Mindfulness is coming.

Mindfulness is still free and widely available, best enjoyed in its purest form. It's what we're made of.